Advent
St James's Square
Mayfair, London
St James's Square
Guest House, Dubai
Bath Arena
Maidenhead
Holland Park
Serengeti
Harcourt, London
Cheshire
Buckinghamshire
Aesthetic verification & planning-risk intelligence

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Mayfair · London· St James's Square· Holland Park · London· Guest House · Dubai· Harcourt · London· Wimbledon · London· Soho Square · London· Bath Arena · UNESCO· Henley-upon-Thames· Armonia · Greece· The Woodcote · Epsom· Dorset House · Southwark· Palace Court Road · London· Cheshire· Buckinghamshire· Mayfair · London· St James's Square· Holland Park · London· Guest House · Dubai· Harcourt · London· Wimbledon · London· Bath Arena · UNESCO· Armonia · Greece· The Woodcote · Epsom·

Most developers commission CGI studios without knowing what they should cost, who should produce them, or whether the result will stand up under planning scrutiny. Advent closes that gap. We act as your Visual Production Director — managing brief, studio selection, and production end-to-end — so what is promised visually is delivered with confidence, on budget, and without the management burden.

Case Studies

View all work →
20 St James's Square
01

20 St James’s Square

London SW1
Heritage · Commercial
The Woodcote
02

The Woodcote

Epsom, Surrey
Heritage · Residential
Bath Arena
03

Bath Arena Counter‑proposal

Bath, Somerset
UNESCO · Civic

Services

Independent direction of your visual production from brief through delivery. Our fee is structured to be self-funding: the saving generated through independent studio selection typically equals or exceeds our cost. You get better imagery, a fully managed process, and often spend less overall.

01

Visual Strategy & Brief

Before a single image is commissioned, we define what you actually need — and what you don't. We audit your brief, clarify what each visual must achieve for planning, sales, or investor confidence, and produce a scope that eliminates unnecessary spend. Most developers commission too much, too early, from the wrong source.

Targeted scope. No wasted commissions. A clear brief before any budget is committed.

02

Studio Selection & Production Direction

We know the CGI landscape: which studios specialise in heritage or high-end residential, which deliver comparable quality at a fraction of large-studio pricing, and where specialist freelancers and AI-assisted workflows bring genuine advantage. We select the right team, manage the brief and revision process, and take full responsibility for delivery. You focus on the development.

Right studio. Managed production. Our fee typically covered by the saving on studio selection.

03

Planning & Quality Review

Every visual submitted for planning or released to market carries legal, reputational, and commercial risk before the building exists. We review all imagery for accuracy, contextual sensitivity, and planning robustness before it is seen by anyone outside your team — ensuring nothing is submitted that cannot withstand professional scrutiny.

Nothing released unchecked. Fewer late-stage corrections. Imagery that holds under scrutiny.

Advent: the anticipation of a significant event. The coming of something important. The expectation of transformation.

About

Shane Gee — Founder, Advent

A building is always more than bricks and glass; it is a long-term, significant investment for developers, investors, buyers, and communities. It lasts decades, often generations.

Advent occupies the space between developer and visual production industry — the position most developments leave vacant, and expensive. We bring 25 years of knowledge of how CGI is made, what it should cost, and which studios and specialists deliver genuine quality for specific project types.

Most visualisations are produced to persuade. Few are designed to withstand scrutiny. The result is wasted spend, late-stage revisions, and imagery that doesn't hold up when it matters most.

We work with a limited number of projects each year. Not as a positioning device — because genuine direction cannot be spread thin. Selectivity is not exclusivity; it is responsibility.

Founder

Shane Gee

Trained as an architect through two honours degrees and full professional qualification — the background that makes it possible to evaluate a development's visual requirements from the inside, not just as an observer. 25 years directing visual production across architecture, property development, and CGI, spanning three continents.

Architecture

Two honours degrees and full professional qualification. The training that means proportion, materiality, and planning consequence are not things learned from a brief — they are instinctive.

LSE

London School of Economics. Analytical rigour.

Sotheby's Institute

Art market expertise. Luxury positioning.

25+ Years

Premium visualisation across three continents.

Selected Clients
Adderstone GroupAitch GroupAHMMArcadisAtkinsAvantonBainbridgeBerkeley GroupDarling AssociatesDHTAEPR ArchitectsEutopia HomesExcelsiorFarrellsFrancis HunterFraser & CoFruition PropertiesGoodstoneHaleHonkyIPE DevelopmentsKalmarsKibreKnight FrankPeerutin KarolPTPRedefine PropertiesSAOTAShakaStanhopeStiff + TrevillionSquire & PartnersStirling AckroydTishman SpeyerThornsettWates

Request a project review

Tell us about your development — planning stage, visual scope, or existing brief. We'll give you an honest view of what your CGI production should cost, who should produce it, and what's achievable within your budget. Typical response within 24 hours.

Bath, United Kingdom
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